Michael has been in the endurance sports industry for over 20 years and has seen it all. Michael started Infinit Nutrition back in 2004 and has changed the sports drink market for the good.
This interview covers a ton of great material, has some great stories and some even better advice for people looking to get into the endurance sports industry or business in general. Sit back and enjoy this one, it’s good!
Michael talks about a couple conversations he had before starting up Infinit nutrition. These conversations with endurance sports legends Joe Friel and Mark Allen are solid!
This is a pretty tough story. Michael relays how a bike crash and major medical illness came very close to derailing Infinit Nutrition before it hit its stride.
“Show me a good loser and I’ll show you a loser” -unknown
The Feed Zone by Allen Lim
To Kill a Mockingbird by Harper Lee
Harry Potter by J.K. Rowling
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